Hi, I'm Marcelle!

• Native & Display Certification
• Search Certification
• Retail Media Certification
• Digital Advertising Fundamentals

Asana Ambassador

As an Asana Ambassador, I drive efficiency and collaboration by implementing workflows that reduce project timelines and enhance team alignment, ensuring objectives are met seamlessly.

Executive Platforms & Narratives Strategist

(Full-time contract through Synaxis Corporation)

Microsoft Advertising provides intelligent solutions to help businesses reach and engage with their target audience through personalized, data-driven ad experiences across Microsoft’s digital platforms.

I shape executive storytelling and in-market strategies to elevate our brand, crafting narratives that amplify our leaders' voices and align with business objectives. In addition to crafting executive messaging for industry events, I provide social strategy and execution for our CVP, ensuring her messages resonate across channels. My role integrates adtech and martech insights to build a cohesive market presence, driving audience engagement through strategic content and targeted initiatives.

Owner; Fractional CMO, COO, and Executive Coach

Formerly Side Door Digital, a marketing and advertising strategy consultancy.

With over two decades of experience as a trusted advisor to executives, transformative results have been delivered in business strategy, marketing, and operations right from the start. A focus on impactful, strategic solutions has led to outstanding client retention and long-term partnerships with prominent brands like Pfister Faucets, LEGOLAND® Florida, and ThermoSpas Hot Tubs. Recent roles:

• Fractional CMO
• Brand Strategist
• Research Strategist & Advisor to CMO
• Fractional Operations Advisor to CEO
• Fractional Advisor to CMO

Certified Travel Advisor

A licensed independent consultancy with host agency, Fora Travel.

Following my passion for culture and travel, in 2023 I became a certified and licensed travel advisor. From tranquil cruises to vibrant corporate events, I orchestrate every detail for seamless and unforgettable journeys.

Gold Certified First Mate

In 2023, I mastered the ropes at Seacademy and earned insider tools to help future sailors create their ideal Virgin Voyages adventure.

VP, Marketing Strategy & Communications

I streamlined the creation of marketing assets from 90 days to three weeks, reducing campaign fatigue and cutting customer acquisition costs within six months. By promoting data-based reputation management, my team also reduced response times from up to a week to less than a day, using real-time surveying and reporting, resulting in a significant boost in brand engagement.

Professional Certificate in Rethinking Teams: Designing for the Modern Workforce

The program curriculum honed my ability to boost team performance and lead digital transformation, using tools like crowdsourcing, flash teams, and AI platforms. It also equipped me with strategies for incentivizing teams, balancing decision-making, and effectively managing conflict.

(EOS) Traction Training

As an EOS Implementer, I’ve gained valuable skills in project management, leadership, and collaboration. Guiding organizations through the EOS framework has strengthened my ability to align teams, manage complex projects, and foster accountability. This role has also enhanced my leadership in cross-functional settings and sharpened my collaborative approach, enabling me to implement structured processes that support cohesive, goal-oriented work environments.

 Luxury wedding gown designer with domestic and global retail and wholesale channels.

Six Sigma Lean Professional (SSLP)™ (Agile, Green Belt)

The Six Sigma Lean Professional (SSLP)™ certification from the Management and Strategy Institute is a prestigious qualification that signifies proficiency in Lean and Agile methodologies, as well as Green Belt level Six Sigma principles. This certification equips individuals with the knowledge and skills to streamline processes, optimize efficiency, and drive continuous improvement within organizations, making them valuable assets in today's competitive business landscape.

AMA Professional Certified Marketer (PCM)® in Digital Marketing

Earning the AMA Professional Certified Marketer (PCM)® in Digital Marketing reflects my deep passion and commitment to the field. This globally recognized credential validates my expertise and represents the significant investment I’ve made in staying ahead of digital trends. It fuels my dedication to creating data-driven strategies that not only engage audiences but also drive measurable growth. This certification is more than a qualification—it’s a testament to my ongoing pursuit of excellence in the digital marketing landscape.

CEO and Co-Founder

StoryBrand Complete Workshop 

Participating in Donald Miller's StoryBrand Workshop significantly refined my storytelling abilities, deepening my expertise in creating brand narratives that truly connect. This training enhanced my skills in clarifying complex messages and crafting stories that resonate with audiences on a genuine level. By mastering the StoryBrand framework, I now bring a sharper focus to messaging, enabling me to design authentic and compelling brand stories that not only engage but also drive measurable business results.

President/CEO

Global web development and digital marketing agency specializing in interactive solutions.

As CEO, I led the agency’s strategic growth, expanding into social media, PR, and cause marketing to align with industry evolution and client needs. My focus on building a collaborative and innovative team culture was essential in securing global multimillion-dollar retainers and driving a 21% portfolio growth in the first year, generating $1.2 billion in customer ROI. Our team’s commitment to creativity and excellence earned us recognition as a B2B Magazine Top 100 Agency and IMA Top 10 Agency.

Beyond client acquisition, I cultivated partnerships with top brands like Disney, SeaWorld, and NYSE, emphasizing long-term collaboration and value creation. By championing a culture of shared success, I inspired teams to produce exceptional work that met and exceeded client expectations. This approach reinforced our agency’s reputation as a trusted leader capable of delivering strategic results across a diverse range of industries.

Multi-Year Attendee

Attending the Mirren CEO Summit enhanced my strategic acumen, equipping me with cutting-edge insights into optimizing agency growth and profitability. The expert-led discussions and presentations provided actionable strategies that refined my approach to client acquisition and agency operations. This experience deepened my understanding of industry trends, empowering me to navigate the complex marketing landscape with confidence and agility, ultimately enhancing the value I bring to my team and clients.

Director of National Accounts

Skillfully managed key client relationships, leading the development of successful marketing strategies through close collaboration and earning recognition with awards like "Employee of the Year" and "Sales Person of the Year" twice. By identifying growth opportunities and exploring national prospects, I stayed ahead of market trends and competitors. This role honed my leadership and communication skills, strengthening my ability to foster long-term partnerships and drive mutual success with clients.

Owner & Event Planner

As a young entrepreneur and new mom of two, I launched a full-time professional event consulting firm that offered catering, contracting, event budgeting, creative design, and day-of management, along with an eCommerce shop. Success in this role required resilience, adaptability, and the ability to juggle multiple responsibilities with a strategic mindset. Balancing family life with business demands, I developed strong organizational skills, honed my creativity, and cultivated a commitment to delivering exceptional client experiences—all key attributes that fueled the growth of my solo venture.

Multiple Positions

Marriott is a prominent global hospitality company known for its extensive portfolio of hotels and resorts.

As a versatile front and back-of-house associate, I was entrusted to work across over twenty luxury Marriott Hotels, Resorts, and Suites along the East Coast. Excelling in hospitality requires adaptability, a proactive approach to problem-solving, and a keen attention to detail. My role demanded exceptional communication skills and a deep commitment to guest satisfaction, ensuring that every interaction was seamless and memorable. The ability to anticipate guest needs, maintain composure under pressure, and uphold the highest standards of service were key attributes that I consistently brought to each property.

Bachelors of Science in Information Studies

Information and Computer Science

As part of one of FSU’s first online learning cohorts, I delved into the complex relationship between people, information, and technology while also serving as a digital student advocate. This experience allowed me to develop skills in designing data-driven systems, creating user-friendly interfaces, and addressing ethical issues in information use. With a strong focus on data protection and effective project execution, I’m well-prepared for roles in information-centric fields, where both technical knowledge and human communication skills are essential.